The beautiful beach city Tampa is emerging as the next tech hub of Florida with its web design start-ups, which can surprise the world with their breakthrough ideas. The online space is a unique environment, which is continuously evolving. And with this point in focus experts from the top responsive web design companies in Tampa have shared some of their super trendy ideas for 2017 and onward.
Embrace Virtual Reality
The virtual reality already amazed the gadget world last year. This year it is going to have a significant impact on the responsive sites too. A recent study revealed that interactive 360-degree video tours and life event filming enhance engagement, and increase the conversion rate more than three times than their traditional counterparts and improve the repeated view rate by 30 percent, which makes it a rewarding option for the web marketers.
Add Premium GIFs and Animations to Static Pages
Incorporating high-quality animations and GIFs is another proven way to get attention from visitors for a longer time. The static pages often appear dull and thus have higher bounce rates. Studies suggest running animations loops in these pages can hold visitors for 2 minutes on an average which is significantly higher than the usual 8 seconds span. For responsive sites, the experts recommend using Scalable Vector Graphics as it is resolution independent and facilitates you to adjust the complex images with just one code.
Make the User Interface (UI) Conversational
This year a large number of brands will adapt conversational interfaces for their sites. Such interfaces improve the retention and conversion rates along with repeated traffic, which in turn allows businesses to improve their bottom line. The conversational UI lets organizations to implement a 24/7 model without increasing the overhead cost for enhancing user engagement.
Be Minimalistic
Minimalistic design is going to be another big topic for the upcoming days. The most noticeable effect of this designing approach is—faster loading speed. Recent research shows 40 percent of the visitors immediately leave the sites, which take more than three seconds to load. It means you are likely to retain more visitors by being minimal.
Grids and wireframes are the two common minimalistic design elements for responsive sites as they provide users with the same experience on mobile and desktop. In addition, you can eliminate the pop-ups too for keeping the site simple.
Opt For Long Scrolling Site
The website visitors usually have a short attention span. It can be even shorter if the reading becomes time-consuming. Thus, the long scrolling screen is being considered as the future of responsive web design as it enables visitors to go through the information on a page uninterruptedly. Moreover, it reduces the need for cutting down or shrinking any of the elements and keeps the site visually aesthetic, which is another bonus. Finally, scrolling is a quite natural movement for touch screen device users, which make these sites a perfect fit for latest mobile devices.
Enhanced visitor experience is at the center of all recent designing trends. Also, the professionals offering responsive web design in Tampa advice not to overlook the need for enhancing the visual appeal of the site with videos, GIFs, and animations to attract visitors.
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